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In today’s fast-paced digital world, the landscape of media planning is constantly evolving. To stay ahead, media professionals must adapt to emerging trends and anticipate the future changes that will shape the industry. As we approach 2024, an array of transformative technologies and shifts in consumer behaviour are poised to make a profound impact on…

The digital revolution has transformed the way we consume media, communicate, and interact with the world around us. In the United Kingdom, the online landscape has become an integral part of people’s daily lives. 13% of UK consumers are not online. The question arises: Should media planners overlook this significant demographic? In this blog post,…

In today’s digital age, global media planning has become integral to marketing strategies for businesses worldwide. With media platforms’ vast reach and influence, ethical concerns and personal privacy have emerged as significant considerations in media planning.

Hey there, fellow marketers! Today, let’s dive into a topic that affects each and every one of us in this digital age: data security. Are you cautious about the information you enter into your apps? Do you trust some apps more than others? And who should be held responsible for safeguarding our valuable data? These…

Hey there, fellow marketers! In the fast-paced realm of digital marketing, it’s crucial to keep up with the jargon and trends. If terms like ad network, ad server, DSP, DMP, SSP, first-party cookies, third-party cookies, contextual targeting, and behavioral targeting make you scratch your head, fear not! Today, we’re going to have a friendly chat…